About Robin and Ubuntu Culture Company

If these questions spark something in you, we’d be a great match.
Let’s work together!

My story

For more than 25 years, I’ve worked at the intersection of organizational psychology, digital design and research, and diversity, equity, and inclusion to catalyze transformation for organizations, their employees, and their customers. I hold a doctorate in organizational psychology, a Master’s in African American Studies, and I’ve spent most of my career in senior leadership roles at Wells Fargo and Workday.

I believe that all strategies are better when they are deliberately designed from a humanistic perspective. Through orchestrating conscious collaboration and alignment, I will help your organization define, design, and decide your way into a successful, sustainable future.

I love being an “provocateur” and “evangelist” for human-centered approaches and am honored to write and speak globally on customer experience, design thinking, organizational culture, and research as a catalyst for change.

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Books I’m loving right now

Flux: 8 Superpowers for Thriving in Constant Change
This is a must-read for those of us who know that change is the only constant. Developing a flux mindset is the key to navigating this reality.

At Work in the Ruins: Finding Our Place in the Time of Science, Climate Change, Pandemics and All the Other Emergencies
I need books that help me think about this unprecedented time of pandemics, climate change, and social unrest. This is one of those books.

Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Kate Raworth offers a brilliant economic model that considers growth within the context of a moral social foundation and our ecological resource ceiling.

The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products
Artificial intelligence is creating a sea change in how we work, and this book provides a foundation for how to harness its power across a variety of use cases.

The Culture Code: The Secrets of Highly Successful Groups
One of my favorite books on organizational culture. An instant classic.

“Robin is incredibly insightful about the interconnections between business, experience design, and organizational change.

She is savvy not only about using creative research methods to discover new ways forward, but also about navigating complex organizations to actually make sure the work has a positive impact.”